Chair Update: Building What's Next for Grey Lynn

Autumn is now well upon us, and while the days are getting shorter, the momentum at the GLBA is only picking up. Grey Lynn has never been about business as usual; we’ve got a specific kind of magic here, a mix of heritage, hustle, and culture that you just don't find anywhere else in Tāmaki Makaurau.

I’m stoked to announce that we’ve officially kicked off a new scope of work with Fresh Concept. As one of the city's leading placemaking agencies, they get the Grey Lynn vibe. We’re working together to celebrate our unique identity and ensure our district remains a place people want to linger, not just pass through. I can’t wait to share the progress as this evolves... it’s going to be big for our local character.

Recruitment for our new General Manager is well underway, and the caliber of talent we’ve seen has been exceptional. It’s a testament to Grey Lynn’s reputation that so many heavy hitters are keen to represent us. We’re in the final stages and hope to make an announcement very soon. Watch this space.

Let’s keep it real: things are a bit lean for some of us right now. The economic climate is throwing some punches, but if there’s one thing Grey Lynn businesses have, it’s grit. You’re a resilient bunch, and there is a massive amount of optimism on the horizon if we stick together.

We want to hear from you: If you have ideas on how the GLBA can make your life even a little bit easier or help drive more eyes to your door, reach out. We aren't a polished corporate entity; we’re here to work for you.

Let’s keep the energy high and the support local.

 


Robin McDonnell

Interim Chair, Grey Lynn Business Association


Gypsy Tea Room’s place in Grey Lynn

What Brett Simeti built at Gypsy Tea Room was never really just a bar.

For more than two decades, the Richmond Road venue has been a constant within Grey Lynn’s hospitality landscape. A place woven into the rhythm of the neighbourhood and the lives of the people who passed through it. Long before Grey Lynn became one of Auckland’s most identifiable inner-city suburbs, Gypsy Tea Room was already building a reputation as somewhere unpretentious, welcoming and deeply community-led.

Now, after more than 20 years in Grey Lynn, the venue is preparing to close its current chapter, with landlord Barfoot & Thompson confirming plans to redevelop the site. The institution is expected to pour its final drinks by the end of August.

But for Brett, who purchased the venue after first falling in love with it as a customer himself, the story has never solely been about hospitality. “It’s always been a place for the people,” he says. “Any gender, age, profession, race - it doesn’t matter. Everyone can feel at home.”

That philosophy is part of what made Gypsy Tea Room resonate so strongly with locals over the years. It wasn’t chasing trends or trying to be Auckland’s next flashy hospitality concept. It stayed grounded in something simpler. People. “Look after people. Host them, not just serve them,” he says. “I think that’s what sets you apart.”

When Brett first took over the venue, Grey Lynn itself was in a different phase of its evolution. “You had bohemian types, the media, working-class, students, home to the first wave of Pacific immigration… the whole spectrum.” 

Video stores and dairies lined parts of the strip. Students, artists, young professionals, working families and Pasifika communities all mixed together in a way Brett says shaped both the suburb and the venue’s identity. While Grey Lynn has evolved over the years, he believes it has retained something many inner-city suburbs struggle to hold onto.

“Its spirit. Its people. It still has heritage, it still has connection. You probably know your neighbour here as opposed to other areas. I truly believe this is probably the last real melting pot place around the inner city” he reflects.

That diversity mattered to him personally too. Brett’s family history in Grey Lynn stretches back generations through his Samoan grandparents, who settled here in the 1950s. Childhood memories of Sunday lunches, family gatherings and community connection all shaping his affinity for the neighbourhood long before he stepped behind the bar. Over time, the venue has quietly become part of Grey Lynn’s identity. Not through spectacle or reinvention, but through consistency, familiarity and care. For many locals, it became an anchor point, somewhere familiar in an area that continued to evolve around it. 

“A lot of people have memories here because life happened here. First dates turned into marriages, regulars grew older together, staff became friends rather than service providers. It’s beyond bricks and mortar. I think it represents people’s being. It’s not pretentious. Celebrities can relax and not be hassled. It’s just an extension of people’s living rooms.”

Following the announcement of the closure, Brett says the response has given him a deeper appreciation for the role the venue came to play within Grey Lynn. “Only recently have I realised the magnitude of what it meant to people” he admits. “I’ve always loved the fact that other people loved it, but I never basked in it.”

For now though, regulars are still gathering around familiar tables, and Grey Lynn is taking a moment to reflect on what one venue contributed to the character of the area for more than two decades. But this may not be the final chapter for the venue. Brett is already exploring future locations and what a “Gypsy Tea Room 2.0” could look like. 

When asked what he hopes Grey Lynn never loses, Brett answers instantly:

“Its soul.”

Asked what he would like to say to those who supported Gypsy Tea Room over the years, Brett reflects on the role people played in shaping the venue.

“Where do I start? Words can’t describe it...Thank you for the generosity and spirit, the patronage and support of the people that have lived here. I’ve done it because I love it. I’ve liked touching people’s lives… and to see that reflected back - it’s cool.”

Whether Gypsy Tea Room reemerges elsewhere or not, its place within Grey Lynn’s hospitality story is already firmly cemented.


Western Springs Bowl concept approved

Following a strong public consultation process, Auckland Council has endorsed plans for the future development of Western Springs Stadium into the Western Springs Bowl - a flexible-use venue designed to support concerts, festivals, sporting events and continued community activity.

Building on the site’s natural amphitheatre, the Western Springs Bowl concept will strengthen Auckland’s offering for mid-sized events, while improving year-round use.

 


Boosting Events and Local Business

As part of the decision, venue owner Tātaki Auckland Unlimited (TAU) will invest up to $2.5 million into venue enhancements, including semi-permanent summer staging infrastructure and an upgraded broadcast-quality sports configuration. The venue will accommodate concerts and festivals of up to 30,000 people, alongside sporting events for crowds of up to 5,000.

Importantly for Grey Lynn businesses, increased activity at Western Springs will create a positive flow-on effect across the wider area. Major events often bring visitors into surrounding neighbourhoods before and after concerts, supporting local hospitality, retail and accommodation providers throughout Grey Lynn, Westmere and Ponsonby.

 


Long-Term Benefits for the Community

The flexible-use model is projected to improve the long-term financial sustainability of the venue through increased activity, while maintaining community access and extending Ponsonby Rugby Club’s lease for a further five years.

The Western Springs Bowl signals a significant investment into the city’s cultural and visitor economy and one that could bring increased energy and foot traffic into surrounding local business communities.


Meet Your Neighbour: La Buvette

104 Richmond Road

A new café has opened its doors on Richmond Road, bringing with it a distinctly local approach to hospitality.

La Buvette is the latest venture from Romain & Bertrand, who together launched Bare Wines located on Brown Street in Ponsonby during the Covid years. What began as importing wine from a Kingsland garage gradually evolved into Brown Street's much-loved wine space. As that chapter approaches its conclusion in July, the duo saw an opportunity to create something new while staying true to the neighbourhood that had supported them from the beginning.


Enter La Buvette

The name La Buvette references the kind of neighbourhood where people might stop for a morning coffee, read the paper, catch up with friends, enjoy a glass of wine after work, or simply spend time together.

That sense of locality is a recurring theme throughout our conversation. Having moved to Auckland from Lyon in 2014, Romain quickly fell in love with the area's community spirit. He believes Grey Lynn offers something increasingly rare in a growing city: a genuine neighbourhood feel. "Other suburbs can have high expectations. Grey Lynn is full of families that have been here for generations." Then, laughing, he offers an analogy: "The apple doesn't fall far from the tree, and the tree isn’t on top of the hill, so the apple doesn't fall far."

In other words, people tend to stay. They grow up here, move a few streets away, raise families of their own and remain connected to the area. "It's a village in a city." That local focus has shaped almost every decision at La Buvette. From the operating hours to the atmosphere, the goal is not to become a late-night destination, but a neighbourhood gathering place. "We're here for early mornings and early dinners. At 10pm, merci and à bientôt." Romain says with a smile.


Built Around Community

The café is currently operating Wednesday to Saturday from 7am - 2:30pm, with plans to extend into evening service once its liquor licence is approved. Even then, Romain & Bertrand are determined to keep the focus on being a family-friendly local venue that respects the surrounding neighbourhood. "We want to be the new local."

Inside, visitors will find more than coffee and pastries. Carefully curated throughout the space are works from the personal collection of local artist Chris Corson-Scott, featuring photographs of Grey Lynn and Ponsonby spanning the decades. The artwork, alongside the lighting and interior details, will continue to evolve over time. For the duo, that's intentional. They want La Buvette to feel alive. "A place of life, a place where people are happy to stay."


Now in Richmond Road

Already, the venue is beginning to settle into its role within the neighbourhood. Parents stop in for coffee before the school run. Locals linger over croissants. Friends gather around tables to play cards and catch up. It's these everyday moments that Romain & Bertrand hope will define La Buvette in the years ahead. As for the future? Romain is excited by the opportunity to continue growing alongside the community. His long-term ambition is simple. "To become a Grey Lynner."


Follow La Buvette

Instagram: @labuvettebybarewine
Photography by: Eugene In and Yuki (@7.30_y)

 


Grey Lynn Business Pulse - April Snapshot

Thank you to the 26 businesses who took part in our April Pulse survey, spanning retail, services and creative industries.

Your input plays an important role in helping GLBA understand what’s happening on the ground and where we should focus next. Congratulations to Kara from Yoga Ground, our April voucher winner.

 


Who Took Part

This month’s responses reflect a mix of industries across Grey Lynn, with strong representation from retail, professional services and service-based businesses.

While this provides a useful snapshot, there was limited participation from hospitality, which are a key and highly visible part of our Grey Lynn offering.

 

 


What we’re hearing:

Priorities

  • Stronger marketing & promotion of Grey Lynn as a destination
  • Continued advocacy around transport, parking and zoning
  • Improving safety, particularly in the evening

How you want to connect

  • Email remains the preferred channel
  • Social (Instagram and Facebook) follows
  • 53% would attend quarterly events if tailored to their industry

Buy Local Initiative

We also asked about interest in a potential “Buy Local” business-to-business discount scheme.

  • 30.8% said yes
  • 53.8% said maybe
  • 15.4% said no

This shows strong potential, with a majority open to the idea. It’s something we may look to explore further to understand how it could best work for local businesses.

How Grey Lynn is described

  • Eclectic (53%)
  • Creative (42%)
  • Community-led (34%)
  • A balance of Progressive & Heritage (26%)

What’s impacting growth

  • Economic pressure and reduced discretionary spend
  • Parking constraints and lower foot traffic
  • Visibility and location challenges
  • Industry-specific shifts & increasing competition

These insights are helping shape our upcoming campaigns, advocacy focus and event planning.


GLBA Identity Programme

Defining what makes Grey Lynn… Grey Lynn.

Grey Lynn is not defined by a single street or centre, but by a collection of distinct neighbourhoods, each with its own character, rhythm, and identity.

The opportunity for GLBA is to better connect these areas and shape a clear, cohesive narrative that reflects what makes Grey Lynn unique.

To support this, GLBA has engaged Fresh Concept to lead the development of an Identity Programme following a competitive process.

 


This work will focus on:

  • Defining a clear positioning for Grey Lynn as a destination
  • Strengthening how the area is represented and communicated
  • Creating a framework that supports local businesses and future initiatives

It will be a collaborative process, involving engagement with local businesses and the wider community to ensure the outcome reflects the reality and diversity of the area.

This is an important piece of work and will be developed carefully over the coming months. As it progresses, there will be opportunities for businesses to contribute and provide input.


A farewell from Christine Johnston, General Manager

When I joined Grey Lynn Business Association as General Manager I had no idea I would be signing off 3 months later. But as I head off to a role in Wellington I am confident I leave the BID with a strong foundation and ready for the new incumbent to 'hit the ground running'.


As a new bid, the organisation had operated with a mainly voluntary workforce. Lacking systems, documentation, a clear strategy and direction and strong representation. There is a fair list here, but I wanted to assure you that the ground-work has been done and the new GM will join to sound practices. As I gathered the below list I can be pleased this was achieved in such a short space of time. We have:

  • Reviewed the strategy for GLBA with the view to focus on 5 pillars; Placemaking, Events/Networking, our Identity, Marketing/Comms, Advocacy/Relationships
  • We have clear budgets and accountability
  • Governance includes our statutory requirements, auditor and Policies
  • HR, Compliance & Business Documents developed
  • Migrated to a new B2B website and platform
  • A B2C website and for a thriving Grey Lynn Business Community to be up and running in June
  • As you will read in the newsletter our Identity Programme is now underway
  • Our GLBA Logo/ Brand has had an interim refresh
  • Communications have been revised, our newsletter reviewed
  • New platforms include Mailchimp and Wordpress
  • Our ability to manage membership information and relationships is key, a CRM is in development with completion in May
  • And of course we cant forget, Robin McDonnell stepped up at short notice to chair Grey Lynn Business Association, he has added dynamism and direction that the association needed at this time


I didn't do this on my own, it was with the support and insight of a great team and our Committee. Thank you to everyone to everyone for your support and passion. Grey Lynn is an awesome suburb and I am so confident of the opportunity the investment of the Businesses through the BID will bring.


Christine Johnston,
Former General Manager