Grey Lynn Business Pulse – April Snapshot
Thank you to the 21 businesses who took part in our April Pulse survey, spanning retail, services and creative industries.
Your input plays an important role in helping GLBA understand what’s happening on the ground and where we should focus next. Congratulations to Kara from Yoga Ground, our April voucher winner.
Who Took Part
This month’s responses reflect a mix of industries across Grey Lynn, with strong representation from retail, professional services and service-based businesses.
While this provides a useful snapshot, there was limited participation from hospitality, which are a key and highly visible part of our Grey Lynn offering.
What we’re hearing:
Priorities
- Stronger marketing & promotion of Grey Lynn as a destination
- Continued advocacy around transport, parking and zoning
- Improving safety, particularly in the evening
How you want to connect
- Email remains the preferred channel
- Social (Instagram and Facebook) follows
- 53% would attend quarterly events if tailored to their industry
Buy Local Initiative
We also asked about interest in a potential “Buy Local” business-to-business discount scheme.
- 30.8% said yes
- 53.8% said maybe
- 15.4% said no
- This shows strong potential, with a majority open to the idea. It’s something we may look to explore further to understand how it could best work for local businesses.
How Grey Lynn is described
- Eclectic (53%)
- Creative (42%)
- Community-led (34%)
- A balance of Progressive & Heritage (26%)
What’s impacting growth
- Economic pressure and reduced discretionary spend
- Parking constraints and lower foot traffic
- Visibility and location challenges
- Industry-specific shifts & increasing competition
These insights are helping shape our upcoming campaigns, advocacy focus and event planning.