GLBA Identity Programme

Defining what makes Grey Lynn… Grey Lynn.

Grey Lynn is not defined by a single street or centre, but by a collection of distinct neighbourhoods, each with its own character, rhythm, and identity.

The opportunity for GLBA is to better connect these areas and shape a clear, cohesive narrative that reflects what makes Grey Lynn unique.

To support this, GLBA has engaged Fresh Concept to lead the development of an Identity Programme following a competitive process.

This work will focus on:

• Defining a clear positioning for Grey Lynn as a destination
• Strengthening how the area is represented and communicated
• Creating a framework that supports local businesses and future initiatives

It will be a collaborative process, involving engagement with local businesses and the wider community to ensure the outcome reflects the reality and diversity of the area.

This is an important piece of work and will be developed carefully over the coming months. As it progresses, there will be opportunities for businesses to contribute and provide input.